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About Kelly Armatage

Kelly’s greatest passion is to help people discover their inner harmony and release negative habits.  Kelly is the inventor of A.S.K. – A Serenity Kit.  A 3 step subconscious re-wiring technique that deals with any issue.  This was launched in March 2015 and is receiving rave reviews in the UK, USA and Middle East. Due to it’s effectiveness at solving people’s issues, A.S.K. has been recently accredited as a course for Therapists and Coaches via The International Coaching Federation (ICF).

Kelly is a Trained Counsellor, Coach and Cognitive Behavioural Therapist.  Kelly has faciliated over 15,000 1:1 sessions and hundreds of seminars.  Kelly is gifted intuitively and an expert in behavioural transformation.  Her life changing work has been featured widely in the international media.

Kelly’s Qualifications

  • Diploma Level 5 (Distinction) – Counselling
  • Diploma Level 5 (Distinction) – Business, Life & Executive Coaching
  • Diploma Level 5 (Distinction) – Cognitive Behavioural Therapy (CBT)
  • A.S.K. – A Serenity Kit (Creator) – Accredited via The International Coaching Federation (ICF)
  • NLP, TFT, EFT & CIPD Qualified Trainers @ Kelly Armatage Inc.
  • Titan Summit – 2013 & 2014

Kelly’s Journey

By the age of 30, Kelly had endured an emotional childhood, 2 car accidents, 2 nervous breakdowns, panic attacks, a year of depression and a divorce. Born in London, Kelly’s corporate career eventually led her to the Middle East settling on the island of Bahrain. It was in Bahrain that she became aware of her innate empathic and intuitive ability. High-flying CEOs and Directors were confiding in her at meetings, opening up about their innermost thoughts and feelings. Kelly saw an illuminating opportunity to not only help others but to embark on a journey to heal herself too. 

Over the next 5 years, Kelly undertook deep therapy with top coaching experts, whilst studying for her qualifications. She trained in all areas of counselling, cognitive behavioural therapy, psychotherapy and coaching, becoming a fully qualified practitioner.

Upon completion of her training, ‘Kelly Armatage Inc’, Bahrain was opened. The first licensed therapy clinic in the region. Through the experience of carrying out thousands of 1:1 sessions, she has observed unique patterns of healing and behaviour. These reflections, combined with years of research and her own extensive, personal development have inspired the creation of The A.S.K. Technique.  A genius 3 step cognitive / trauma tool that the public can use on themselves to change negative habits.  A.S.K. has been officially accredited as a course for Therapists and Coaches via The International Coaching Federation (ICF).

Kelly’s work has been featured in The Huffington Post, BBC, Sunday Express, TEDx, Sirius XM, Time Out, Psychology Today, The Daily Mail, The Mirror, GB News, The Independent, Fox News and Women’s Health.

Kelly is now based back in the UK, after 13 years in the Middle East and 1 year in New York. Kelly’s mission has been the same for 20 years; to help alleviate suffering through her internationally acclaimed therapy tools, courses, sessions and seminars.

Kelly In The Media

Kelly has been interviewed several times for the mainstream media.  Her interviews, published articles and blogs have reached millions of people.  See her articles and interviews here.